From there, you can include FAQs, announcements, and article guides and then save them into pre-set lists for your customers to explore. You can even moderate user content to leverage your customer community. Overall, I actually liked Zendesk's user experience better than Intercom's in terms of its messaging dashboard. Intercom has a dark mode that I think many people will appreciate, and I wouldn't say it's lacking in any way. But I like that Zendesk just feels slightly cleaner, has easy … [Weiterlesen...]

Automated processes can only function effectively as long as the decisions follow an “if/then” logic without needing human judgment. However, this rigidity leads RPAs to fail to retrieve meaning and process forward unstructured data. Typically, organizations have the most success with cognitive automation when they start with rule-based RPA first. After realizing quick wins with rule-based RPA and building momentum, the scope of automation possibilities can be broadened by introducing … [Weiterlesen...]

40% of consumers prefer targeted ads aligned with their needs and preferences for the product they want. AI personalization in Ecommerce makes the buyer’s journey much easier and helps marketers reduce ad spend and generate higher returns. As AI tools learn more about individual shoppers, online interactions with customers may become more like those with a stylist or personal shopper. This way, they can provide personalized service across multiple platforms and markets. With AI, ecommerce … [Weiterlesen...]